I developed the brand positioning, product name, visual identity, product design and digital design for a fictional security company called Trust that positions the company as the new cyber security paradigm and Trust as the company ready to take the world into the future.
The messaging and the brand voice contribute to the user-friendliness of the complex technology, and the branding has an unmistakable individual font that has been reinterpreted from the history of fonts based on the principle of form — round shapes with square counters.
Master Thesis
ⓒ All rights reserved. Design by Laura Elisabeth Durchholz.
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